A SENSE FOR SCENT with only cents for scents. Impressions are made instantaneously and none are more striking than that of one’s fragrance. I knew this from a very young age, but lacked the means to afford the highstreet.
PERFUME TO THE NOSE, IS LIKE THE TIRE TO THE ROAD. INNATE.
Invest in this premise and feel the world embrace you, to seek out a scent is human. I don’t believe in confining that behind a facade of pretense, disingenuous celebrity endorsement, inflated egos and egregious profit margins. The heart of CLN// is, and always will be, the best for less.
EDT? EDP? PARFUM?
In essence these terms denote the ratio of water (eau) to whichever intensity of scent is chosen. Toilette (the ritual of readying oneself for the day ahead) is usually 10% perfume oil. Eau de Parfum (perfumed oil) is around the 15% range. The CLN// standard is Parfum, which is 20% to 30%. Each percentage differs within this range to ensure they remain inline with the safety standards upheld by IFRA.
ONE SPRAY. ALL DAY.
One of the philosophies I have always embodied is that of doing everything I do so well that it only requires doing once. Steve Jobs made one decision to wear the same thing everyday so he never had to make that choice again. CLN// create quality perfumes that last long enough so you don’t have to either.
DESIGNER INSPIRED
At its core, inspiration is the exposure to a concept and transforming it into something novel. Scents are no exception. CLN//, like numerous other designer brands, drew inspiration from predecessors to craft their distinctive perfumes. As Da Vinci was influenced by Verrocchio, we too see those designer brands as our muses, albeit at a more affordable cost.